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Our Story

This store is a creative project, as well as an awareness project. To bring socially and environmentally conscious kidswear to you and your kids. To start conversations with mums everywhere about why it's important to support these small brands that have a strong focus on ethics and sustainability. And why it's not just better for the people who make the clothes, and for our planet, but also for your minis to have a curated wardrobe of hand-picked quality pieces in colours and styles that are easy to mix and match and to wear through the seasons.

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