We are a young family living in London with two small children passionate about conscious kidswear. This is a mama-run store with daddy working hard behind the scenes to make it all run smoothly :) We both work full-time alongside this little business so please be patient with us if we don't reply to queries straight away.
I first looked into conscious kidswear when we were expecting our first son as I wanted to be mindful of the social and environmental impact of the clothes I was buying. I really wanted to find brands that CARE about who makes their clothes and have always loved the slow & fair fashion movement.
Favouring neutral, earthy tones and timeless styles that can be worn through all the seasons, as well as natural quality materials mean clothes can be worn for longer and then passed down from one sibling to the next.
"Wear, wash and pass on"
a principle that has inspired this little journey of finding a collection of independent brands who really care, brands we have tried and loved over the past few years.
We hope you love them as much as we do!
We are a new store and are adding brands and stock to the website all the time so please do check our website, social media accounts or sign up to our newsletter to stay up to date.
Veronika & family