Sustainability is at the heart of We The Gentle Kind. We only stock brands who are transparent about their manufacturing process and we feel align with our values of being gentle to the planet and gentle to the people who make and wear our clothes. 
  • We hand pick the pieces we stock in the store and favour timeless, neutral styles that can be worn through the seasons and then passed down from sibling to sibling. We always recommend sizing up so you can enjoy your pieces from We The Gentle Kind for longer.

  • We like our packaging like we like our clothes - minimalistic. Our packaging is both made from recycled materials and is completely recyclable. Your order is wrapped in recycled tissue paper, which can be reused again and again (and also makes a fun sensory toy inquisitive for toddlers!).

  • Our mailing bags are recycled paper and our ribbon is organic cotton printed and manufactured by a small, family-run business here in the UK. 

  • As a special little touch, we like to add a personalised thank you note to your order that will be able to give you (and the bees and butterflies) joy again and again - order from us and you'll see what we mean :)

If you have any questions about sustainability please feel free to email us on